Last Updated: January 10, 2026 | Effective Date: January 1, 2026
1. Introduction
Welcome to Pura Boost™ ("we," "us," or "our"). At Pura Boost, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of information that applies to our website located at https://puraboostofficial.com (the "Site"), our products, and services.
By accessing or using our Site, purchasing our products, or engaging with our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site or services.
Key Takeaway: We take your privacy seriously and are transparent about how we handle your personal information. This policy is designed to help you understand your rights and our responsibilities.
3. How We Use Your Information
We use the information we collect for various purposes, including:
3.1 Order Processing and Fulfillment
- Processing and completing your orders
- Shipping products to your specified address
- Sending order confirmations, tracking information, and delivery updates
- Handling returns, refunds, and customer service inquiries
3.2 Customer Service and Communication
- Responding to your questions, comments, and requests
- Providing customer support and technical assistance
- Sending important notices about your account or purchases
- Conducting surveys and collecting feedback
3.3 Marketing and Promotional Activities
- Sending promotional emails about new products, special offers, and updates (with your consent)
- Personalizing your shopping experience and product recommendations
- Running contests, sweepstakes, and promotional campaigns
- Analyzing customer preferences and shopping behaviors
3.4 Site Improvement and Analytics
- Monitoring and analyzing Site usage and trends
- Improving our Site functionality, content, and user experience
- Developing new products, services, and features
- Testing new features and conducting A/B testing
3.5 Legal and Security Purposes
- Detecting, preventing, and investigating fraud and security threats
- Complying with legal obligations and regulatory requirements
- Enforcing our Terms and Conditions and other policies
- Protecting our rights, property, and safety, and that of our users
Your Control: You have control over how we use your information for marketing purposes. You can opt out of promotional emails at any time by clicking the unsubscribe link in our emails or contacting us directly.
4. Sharing and Disclosure of Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may share your information in the following circumstances:
4.1 Service Providers and Business Partners
We share information with trusted third-party service providers who assist us in operating our business, including:
- Payment Processors: ClickBank and other payment gateways to process transactions securely
- Shipping Partners: USPS and other carriers to deliver your orders
- Email Service Providers: To send newsletters, promotional emails, and order updates
- Analytics Providers: Google Analytics and similar services to understand Site usage
- Marketing Platforms: Advertising networks to deliver targeted ads
- Customer Service Tools: Help desk and live chat platforms
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.2 Legal Requirements and Protection
We may disclose your information when required by law or to protect our rights:
- To comply with legal processes, court orders, or government requests
- To enforce our Terms and Conditions and other agreements
- To detect, prevent, or address fraud, security, or technical issues
- To protect the rights, property, or safety of Pura Boost, our users, or the public
4.3 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
4.4 Aggregate and De-Identified Information
We may share aggregate, anonymized, or de-identified information that cannot be used to identify you personally for research, marketing, analytics, or other purposes.
Third-Party Vetting: We carefully vet all third-party service providers to ensure they maintain appropriate security measures and comply with applicable privacy laws.
5. Data Security
Protecting your personal information is a top priority for Pura Boost. We implement industry-standard security measures to safeguard your data:
5.1 Technical Security Measures
- SSL Encryption: All data transmitted between your browser and our servers is encrypted using 256-bit SSL (Secure Socket Layer) technology
- Secure Payment Processing: Payment information is processed through PCI-DSS compliant payment processors and never stored on our servers
- Firewalls and Intrusion Detection: Our systems are protected by advanced firewalls and monitoring systems
- Regular Security Audits: We conduct regular security assessments and vulnerability testing
- Access Controls: Limited access to personal information on a need-to-know basis
5.2 Organizational Security Measures
- Employee training on data protection and privacy practices
- Confidentiality agreements with all employees and contractors
- Regular review and update of security policies and procedures
- Incident response plan for potential data breaches
5.3 Your Role in Security
While we implement strong security measures, you also play a crucial role in protecting your information:
- Use strong, unique passwords for your account
- Do not share your login credentials with others
- Log out of your account when using shared devices
- Keep your contact information up to date
- Report any suspicious activity to us immediately
Important: While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to enhance our security measures.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site and provide personalized content.
6.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, track your activity, and improve functionality.
6.2 Types of Cookies We Use
- Essential Cookies: Necessary for the Site to function properly (e.g., shopping cart, login sessions)
- Performance Cookies: Collect information about how you use our Site to help us improve it
- Functionality Cookies: Remember your preferences and personalize your experience
- Advertising Cookies: Deliver relevant ads based on your interests and measure ad effectiveness
- Analytics Cookies: Help us understand Site traffic and user behavior (e.g., Google Analytics)
6.3 Other Tracking Technologies
- Web Beacons: Small graphic images used to track page views and email opens
- Pixels: Code embedded in web pages to track conversions and user behavior
- Local Storage: Technology that stores data locally in your browser
6.4 Managing Cookies
You have several options to control cookies:
- Adjust your browser settings to refuse cookies or alert you when cookies are being sent
- Use browser extensions or privacy tools to manage tracking
- Opt out of interest-based advertising through industry opt-out platforms
- Clear cookies and browsing data regularly from your browser
Note: Disabling cookies may affect the functionality of our Site and limit your ability to use certain features.
Third-Party Cookies: Some cookies on our Site are set by third parties (e.g., Google Analytics, Facebook Pixel). These third parties have their own privacy policies governing their use of your information.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
7.1 General Privacy Rights
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal exceptions)
- Portability: Request a copy of your data in a structured, machine-readable format
- Objection: Object to certain processing activities, such as direct marketing
- Restriction: Request restriction of processing in certain circumstances
- Withdraw Consent: Withdraw consent for processing based on consent
7.2 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
- Email: [email protected]
- Phone: 575-415-4944
- Mail: Pura Boost™ Customer Privacy Team (address available upon request)
We will respond to your request within 30 days or as required by applicable law. We may ask you to verify your identity before processing your request.
7.3 Marketing Communications
You have the right to opt out of receiving promotional emails from us at any time:
- Click the "unsubscribe" link at the bottom of any promotional email
- Update your email preferences in your account settings
- Contact us directly to remove you from our mailing list
Note: Even if you opt out of marketing emails, we may still send you transactional emails related to your orders and account.
No Discrimination: We will not discriminate against you for exercising your privacy rights. You will receive the same level of service regardless of whether you exercise your rights.
8. Third-Party Links and Services
Our Site may contain links to third-party websites, plugins, and applications operated by companies not affiliated with Pura Boost.
8.1 Third-Party Websites
When you click on links to third-party websites (such as social media platforms, payment processors, or partner sites), you leave our Site and are subject to the privacy policies of those third parties. We are not responsible for:
- The privacy practices of third-party websites
- The content or accuracy of third-party sites
- Any data collection or use by these third parties
8.2 Social Media Integrations
Our Site may include social media features and widgets (e.g., Facebook Like button, Twitter Share button). These features may collect your IP address, page visits, and set cookies. Social media features are governed by the privacy policies of the companies that provide them.
8.3 Payment Processing
Payment transactions are processed by third-party payment processors (primarily ClickBank). When you make a purchase, your payment information is transmitted directly to the payment processor and is not stored on our servers. Please review the payment processor's privacy policy for information about how they handle your data.
Our Recommendation: We encourage you to read the privacy policies of any third-party websites or services you visit. Be cautious about the information you share with third parties.
9. Children's Privacy
Pura Boost is committed to protecting the privacy of children and complying with the Children's Online Privacy Protection Act (COPPA).
9.1 Age Restrictions
Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. Our products are dietary supplements designed for adult use only.
9.2 Parental Notice
If you are a parent or guardian and believe that your child under 18 has provided personal information to us, please contact us immediately at [email protected]. We will take steps to delete such information from our systems.
9.3 Our Commitment
If we learn that we have collected personal information from a child under 18, we will:
- Delete the information as quickly as possible
- Not use the information for any purpose
- Not disclose the information to third parties
- Notify the parent or guardian, if contact information is available
Important Notice: Our products are intended for adult use only. If you are under 18, please do not use our Site or provide any personal information. Parents should supervise children's online activities.
10. International Users
Pura Boost is based in the United States, and our Site is hosted on servers located in the United States.
10.1 Data Transfer
If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country. By using our Site, you consent to the transfer of your information to the United States.
10.2 International Privacy Standards
We strive to comply with applicable international privacy laws, including:
- GDPR (European Union): For users in the EU/EEA, we provide additional rights and protections as described in Section 13
- CCPA (California): For California residents, we comply with specific requirements as described in Section 12
- Other Jurisdictions: We respect privacy rights in other countries and regions where applicable
10.3 Legal Basis for Processing (EU/EEA Users)
For users in the European Union and European Economic Area, we process your personal information based on the following legal grounds:
- Contract Performance: Processing necessary to fulfill our contract with you (e.g., order fulfillment)
- Legitimate Interests: Processing for our legitimate business interests (e.g., fraud prevention, marketing)
- Legal Compliance: Processing required to comply with legal obligations
- Consent: Processing based on your explicit consent (which you can withdraw at any time)
Data Protection Officer: If you are in the EU/EEA and have questions about our data processing practices, you may contact our Data Protection Officer at
[email protected].
11. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.
11.1 Retention Periods
We generally retain different types of information for the following periods:
- Account Information: Retained while your account is active and for a reasonable period after account closure
- Order and Transaction Data: Retained for 7 years to comply with tax and financial reporting requirements
- Marketing Data: Retained until you opt out or withdraw consent
- Customer Service Records: Retained for 3-5 years for quality assurance and dispute resolution
- Website Analytics: Retained for 24-26 months or as specified by analytics providers
11.2 Factors Affecting Retention
The length of time we retain information depends on several factors:
- Legal and regulatory requirements (e.g., tax, accounting, consumer protection laws)
- Contractual obligations and warranty periods
- Dispute resolution and legal proceedings
- Business needs and operational purposes
- Your requests to delete information
11.3 Deletion and Anonymization
When we no longer need your information, we will:
- Securely delete or destroy personal information
- Anonymize data so it can no longer identify you
- Ensure our service providers also delete your information
Your Right to Request Deletion: You may request deletion of your personal information at any time, subject to legal retention requirements. Contact us at
[email protected] to submit a deletion request.
12. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
12.1 Your California Rights
As a California consumer, you have the following rights:
- Right to Know: Request disclosure of the personal information we collect, use, disclose, and sell about you
- Right to Delete: Request deletion of your personal information (subject to certain exceptions)
- Right to Opt-Out: Opt out of the sale or sharing of your personal information
- Right to Correct: Request correction of inaccurate personal information
- Right to Limit: Limit the use and disclosure of sensitive personal information
- Right to Non-Discrimination: Not be discriminated against for exercising your CCPA rights
12.2 Categories of Information Collected
In the past 12 months, we have collected the following categories of personal information from California consumers:
- Identifiers (name, email, phone, address)
- Commercial information (purchase history, preferences)
- Internet activity (browsing history, interactions with our Site)
- Geolocation data (approximate location based on IP address)
- Inferences (preferences, characteristics, behavior)
12.3 Sale of Personal Information
We do not sell your personal information as defined by the CCPA. However, we may share information with third-party advertising partners, which could be considered "sharing" under California law. You have the right to opt out of such sharing.
12.4 How to Exercise Your California Rights
To submit a request to exercise your California privacy rights:
- Email us at: [email protected]
- Call us at: 575-415-4944
- Include "California Privacy Rights Request" in your subject line
We will verify your identity and respond to your request within 45 days (extendable by an additional 45 days if necessary).
12.5 Authorized Agent
You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization, and we may require you to verify your identity directly with us.
Do Not Sell My Personal Information: If you wish to opt out of any potential sale or sharing of your personal information, please contact us at
[email protected] with "Do Not Sell" in the subject line.
13. European Privacy Rights (GDPR)
If you are located in the European Union (EU) or European Economic Area (EEA), you have specific rights under the General Data Protection Regulation (GDPR).
13.1 Your GDPR Rights
As an EU/EEA data subject, you have the following rights:
- Right of Access: Obtain confirmation of whether we process your personal data and receive a copy of it
- Right to Rectification: Correct inaccurate or incomplete personal data
- Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data in certain circumstances
- Right to Restriction: Restrict processing of your personal data under certain conditions
- Right to Data Portability: Receive your personal data in a structured, machine-readable format
- Right to Object: Object to processing of your personal data for certain purposes
- Right to Withdraw Consent: Withdraw consent for processing at any time
- Right to Lodge a Complaint: File a complaint with your local supervisory authority
13.2 Legal Bases for Processing
We process your personal data under the following legal bases:
- Contractual Necessity: To perform our contract with you (e.g., fulfill your order)
- Legitimate Interests: For our legitimate business interests (e.g., fraud prevention, marketing) when not overridden by your rights
- Legal Obligation: To comply with legal requirements
- Consent: Where you have provided explicit consent for specific processing activities
13.3 International Data Transfers
We transfer personal data from the EU/EEA to the United States. To ensure adequate protection, we implement appropriate safeguards, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Technical and organizational security measures
- Compliance with applicable data protection laws
13.4 How to Exercise Your GDPR Rights
To exercise any of your GDPR rights, please contact us at:
We will respond to your request within one month (extendable by two additional months for complex requests).
13.5 Supervisory Authority
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with your local data protection supervisory authority. Contact information for EU/EEA supervisory authorities can be found at: https://edpb.europa.eu
Data Protection Officer: For GDPR-related inquiries, you may contact our Data Protection Officer at
[email protected] with "DPO" in the subject line.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
14.1 Notification of Changes
When we make changes to this Privacy Policy, we will:
- Update the "Last Updated" date at the top of this page
- Post the revised policy on our Site
- For material changes, provide prominent notice on our Site or send you an email notification (if we have your email address)
14.2 Your Acceptance
By continuing to use our Site and services after changes become effective, you accept the updated Privacy Policy. If you do not agree with the changes, please discontinue use of our Site and services and contact us to close your account.
14.3 Review Regularly
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. The most current version will always be available on our Site.
Stay Informed: Bookmark this page and check back regularly for updates. Material changes will be clearly communicated to ensure transparency.
Thank you for trusting Pura Boost™ with your personal information. We are committed to protecting your privacy and providing you with the best possible experience.